The key being to correctly calculate Industry Attractiveness & Competitive Strength. This GE-McKinsey 9-Box Matrix Template has been built to precisely position business units or products on the matrix, thanks to an associated Excel Graph positioned as an overlay. Outputs fall into 3 main categories of actions:Ĭategory 1: Protect Position, Invest to Build, Build SelectivelyĬategory 2: Protect Position & Refocus, Selectivity/Manage for Earnings, Build SelectivelyĬategory 3: Manage for Earnings, Expand or Harvest, Divest This creates a 9-box matrix on which an analyst can position various business units or products. It has two main axis: Industry Attractiveness & Competitive Strength, with three levels (high, medium & low). This specific Template can be used to evaluate business units or products to optimize investments for a specific company or portfolio. The Framework was originally developed for GE (General Electric), to identify & retain key talents (Potential vs Performance). The GE-McKinsey 9-Box Matrix Framework was believed to be created by the world famous consulting firm McKinsey & Company in the early 1970s, just after the BCG Matrix. Ge general electic mckinsey nine box matrix strategy consulting portfolio analysis industry attractiveness competitive strength strategy framework Weighted average cost of capital (wacc).International financial reporting standards (ifrs).
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